Marketing Manager

BPI values diversity in background and experience, continuously building a welcoming and inclusive work culture. BPI is an equal opportunity employer and does not discriminate. 

Job Title: Marketing Manager

Position Type:  Full time, Salaried

Location:  Remote (home office), must be located in United States

Reports To: Director of Marketing

About BPI

BPI is the leading authority on compostable products and packaging in North America. All products certified by BPI meet ASTM standards for compostability, are subject to eligibility criteria around the connection to food scraps and yard trimmings, meet limits for total fluorine (PFAS), and must display the BPI Certification Mark. BPI’s certification program operates in conjunction with education and advocacy efforts designed to help keep food scraps and other organics out of landfills. 

Overview

The BPI Marketing function connects identified, strategic audiences with content from all three of the organization’s strategic pillars - Certification, Education, and Advocacy. Content development and delivery are done via the organization’s website, direct email communications with Members, social media channels, presentations to Members and non-Members, reports and documents, media placements and op-eds, and an evolving set of additional activities. The Marketing Manager will work closely with the Director of Marketing on all aspects of content development and delivery, along with strategic planning for the Marketing function and the broader organization. 

Job Responsibilities 

• Management of BPI’s social media presence, including day-to-day agency management, weekly content creation, community engagement, and periodic reporting to BPI audiences
• Maintaining and executing on a monthly communications calendar to track direct communications, webinars, conferences, events, speaking engagement, etc.
• Producing and assisting with content for all direct Member email communications
• Management of BPI Member Hub including updating of  home page, news/updates, events
• Scheduling, communications, and content support for all BPI webinars
• Assisting with website content development and management
• Upkeep of tools for BPI’s Certification team including the BPI Certification Mark Usage Requirements document
• Managing day to day relationships with external graphic design contractors and executing on projects
• Assisting with BPI presence at in-person events including USCC Conference and dedicated BPI event
• Membership development activities including introducing new audiences to BPI Member benefits, creating a new Member welcome packet, and managing annual Member survey
• Partnership management and outreach
• Assisting with the production of a BPI Annual Report
• BPI Trademark organization, tracking, and working with trademark attorney to keep filings current.
• Other responsibilities as identified

Required Skills & Qualifications

• 3 – 5 years of experience in Marketing or related field
• Excellent written and verbal communication skills
• Advanced knowledge and experience with Microsoft Office suite
• Project Management experience
• Excellent organizational skills
• BA in Marketing or related field

Preferred Skills & Qualifications 

• Experience in Composting and / or Packaging industries
• “Light design” capabilities in Adobe creative suite

Compensation 

• $60,000 / year

• Benefits: 401k with employer match, paid time off, health insurance or reimbursement plan, and a monthly health/wellness allowance. 

To Apply: Send a resume and work samples (see below) to jana@bpiworld.org  

Work Sample Questions

Instructions: Please use your responses to these questions to give us a better idea of who you are as a Marketer and a writer. There is no limit on response length.

Question 1:  BPI formalized its Marketing function in 2020 and is still building out many of its core elements. The right candidate will join the Marketing Director to create a department of two, and will have a mix of primary and shared responsibilities over a broad mix of Marketing and Communications activities. BPI does not have internal graphic design or programming resources, and relies on its small Marketing team to create content on its own with help from external contractors. Tell us why you are a good fit for a “start-up” Marketing role like this one, and include three examples of how you have either worked successfully in a resource constrained environment, or how you would approach that work at BPI.

Question 2: Social Media management is an important part of this role. The right candidate will oversee all aspects of BPI’s social presence, including content creation and the day to day oversight of an agency partner. Using what you see from BPI on Linked In, Facebook, and Instagram, tell us how and why you will succeed with the social media responsibilities that come with this role. As part of your answer, please include three sample social posts written from BPI’s perspective and specify which social channels they should be posted to.

Question 3: While it is not a prerequisite for the role, some prior knowledge of single-use packaging and its relationship to waste diversion – recycling and composting – will help the right candidate contribute quickly to BPI’s Marketing objectives. Please tell us about any knowledge or experience you have in these areas, whether personal or professional. Also, regardless of your personal or professional experience with these topics, how would you approach educating yourself on composting and single-use packaging so you could start creating content quickly and autonomously?