BPI values diversity in background and experience, continuously building a welcoming and inclusive work culture. BPI is an equal opportunity employer and does not discriminate.
Job Title: Marketing Manager
Position Type: Full time, Salaried
Location: Remote (home office), must be located in United States
Reports To: Director of Marketing
BPI is the leading authority on compostable products and packaging in North America. All products certified by BPI meet ASTM standards for compostability, are subject to eligibility criteria around the connection to food scraps and yard trimmings, meet limits for total fluorine (PFAS), and must display the BPI Certification Mark. BPI’s certification program operates in conjunction with education and advocacy efforts designed to help keep food scraps and other organics out of landfills.
The BPI Marketing function connects identified, strategic audiences with content from all three of the organization’s strategic pillars - Certification, Education, and Advocacy. Content development and delivery are done via the organization’s website, direct email communications with Members, social media channels, presentations to Members and non-Members, reports and documents, media placements and op-eds, and an evolving set of additional activities. The Marketing Manager will work closely with the Director of Marketing on all aspects of content development and delivery, along with strategic planning for the Marketing function and the broader organization.
Required Skills & Qualifications
Preferred Skills & Qualifications
$60,000 / year
Benefits: 401k with employer match, paid time off, health insurance or reimbursement plan, and a monthly health/wellness allowance.
To Apply: Send a resume and work samples (see below) to firstname.lastname@example.org
Work Sample Questions
Instructions: Please use your responses to these questions to give us a better idea of who you are as a Marketer and a writer. There is no limit on response length.
Question 1: BPI formalized its Marketing function in 2020 and is still building out many of its core elements. The right candidate will join the Marketing Director to create a department of two, and will have a mix of primary and shared responsibilities over a broad mix of Marketing and Communications activities. BPI does not have internal graphic design or programming resources, and relies on its small Marketing team to create content on its own with help from external contractors. Tell us why you are a good fit for a “start-up” Marketing role like this one, and include three examples of how you have either worked successfully in a resource constrained environment, or how you would approach that work at BPI.
Question 2: Social Media management is an important part of this role. The right candidate will oversee all aspects of BPI’s social presence, including content creation and the day to day oversight of an agency partner. Using what you see from BPI on Linked In, Facebook, and Instagram, tell us how and why you will succeed with the social media responsibilities that come with this role. As part of your answer, please include three sample social posts written from BPI’s perspective and specify which social channels they should be posted to.
Question 3: While it is not a prerequisite for the role, some prior knowledge of single-use packaging and its relationship to waste diversion – recycling and composting – will help the right candidate contribute quickly to BPI’s Marketing objectives. Please tell us about any knowledge or experience you have in these areas, whether personal or professional. Also, regardless of your personal or professional experience with these topics, how would you approach educating yourself on composting and single-use packaging so you could start creating content quickly and autonomously?